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Rewarding employees

Posted on 13th February 2013 by Valorie Reavis

Rewarding employees

For most salons and spas, the end of the year not only means an upswing in business—from appointment books packed with holiday party styles to retail products flying off the shelves—but also the time that owners and managers sit down to review the past twelve months.

When reviewing what has worked for business over the last year, it’s important to remember the people behind all those appointments and retail sales: your employees!  Marketing plans, loyalty programs, and the like are as important as ever, but without a robust and friendly staff, none of that matters. 

Be sure to take the time this holiday season to reward your employees for a job well done.  Not only does this show you care, but it increases employee satisfaction, which leads to happier clients and better business!

The gift of learning

High performers in the salon need inspiration just as much as new stylists. The best secret weapon against professional and artistic burnout is learning something new. Send a much deserved staff member to an advanced education course for a long-term investment in their career and your salon culture. Upon the their return, set up a day for the newly invigorated stylist to present everything they learned to the team.

Upgrade their tools

This is a great way to help your up-and-comers and seasoned professionals alike. The price of quality tools can be daunting for any stylist who is 2 years or less on floor but critical to their performance. Whether it is an upgrade of their shears, flat iron or blow dryer (or all of it bundled together), a new tool can be just the thing they need to motivate them in the New Year. Even better, this act of generosity also helps them give clients better service.

Personal time

Some of the best employee rewards are those that aren’t related to the job. Sure, your staff loves what they do, but that doesn’t mean that’s all they do. A voucher for a day at the spa to ease all that muscle tension from hours of standing or tickets to a game for your resident sports fan are just a few ideas to thank your hardworking team. Think about the unique interests of each person in the salon and then gift them with an experience that they normally wouldn’t purchase for themselves. Also think about rewarding high performers with a day of paid leave if that’s in your payment model.

It’s the little things

Extravagant gifts aren’t the only way to show your appreciation and keep your staff happy.  Sometimes, a pat on back or a handwritten note can go just as far. Mention achievements in staff meetings or even just congratulate your team on a job well done to show you care without breaking the bank. These small signs of appreciation are a great way to keep your staff happy and performing at their best all year long.

For a small investment, you’ll get some big returns as you see the cheer spread from your employees to the clients and the salon as a whole.

about the author

about the author

A marketing professional who has focused primarily on the hair and beauty business for of the past decade, Valorie now runs linkup marketing, a digital marketing agency for the hair and beauty professional. Valorie works to engage clients in the marketing process and help them successfully engage with their clients and community. Energetic and passionate about the industry, Valorie focuses on blending traditional and digital media in order to bring salons closer to their clients.

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