Posted on 28th May 2013 by Valorie Reavis
Social media marketing advocates used to tout the advantages of joining Facebook, Twitter and similar networks, typically leading with the fact that it was ‘free.’ Real world marketers know that being successful on social networks is far from free as it takes ample time to gain awareness and engage users on social networks.
Posted on 26th May 2013 by Eric Perera
It’s no secret that referrals are the main source of new business for salons and spas, but do you know what influences them? If you think your clients are happy but your referral stream doesn’t tell the story, perhaps it’s time to take a closer look at your client experiences.
Posted on 19th May 2013 by Valorie Reavis
One of the biggest questions any marketing-minded salon owner wants to know is: How much return on investment did we get from this promotion? Whilst we could argue that’s not the only measurement that marks success, it is still something to keep your eye on.
Posted on 13th May 2013 by Debbie Miller
Most people would agree that successful marketing can impact the bottom line of any beauty business. Relationship Marketing is the new buzz and focuses on two ideas; keeping your best clients (spenders and new-client-senders) engaged and coming back while increasing the value the business gets from your other clients.
Posted on 7th May 2013 by Madeline Maguire
Have you ever been caught off-guard by a bad online review and not known what to do? Here are some easy steps to take to help you protect your online reputation.