Celebrity hairdresser Richard Ward started working in the industry at age 17, and moved to London from Folkstone. He worked for the fantastic John Frieda and Daniel Galvin, and opened his first salon at 26 years old. Now with over 37 years in the industry he and his wife Hellen run one of the busiest salons in the UK.
”I’ve been doing hair for 37 years now. It’s something I’m very passionate about. I love creating different hairstyles and I still love cutting hair. It’s a people business and that makes you very passionate. After 25 years our reputation is quite high in the industry – doing over a thousand clients a week. The only way you get that reputation is by having a fantastic team
Richard WardRichard Ward Hair and Metrospa
”I have to say that being a little bit of a technophobe I was very reluctant. Before we had Shortcuts we were literally filling in appointment sheets by pencil. And now every member of our team has access to Shortcuts on their mobile phone and it’s been absolutely essential to the better running of our business.
”All the data that Shortcuts collects is so important to me and Hellen. Being able to track everything from the product sales to weekly turnover and client retention. Even today – I found out by just at a click of a button that we found out that we have increased our customer retention from 8 to 7 weeks.
