Blog

Many companies go above and beyond to attract you if you’re a new client but show you little to no love once they’ve got you on board, which never bodes well. Whilst attracting new clients is essential, it pays dividends to improve your client retention. Keep reading to discover how to retain clients in a salon.

To take your salon business to the next level, you need to set clear goals and objectives. This will help you identify what you want to achieve so you can formulate a plan to get there.  As a business owner, having something tangible to work towards can keep you motivated by providing a clear focus. This will also create a…

Let’s face it, as a salon owner or manager, no-shows and last-minute cancellations are extremely frustrating. On-top of this, did you know that no-show appointments cost the hairdressing industry 1.4 million dollars a year? So, how can you manage client expectations and avoid these extortionate costs? No-show policies are a must-have for any salon. If it’s laid out in black…

Are you looking for ways to increase revenue in your salon? Selling retail products could be the answer that you’re looking for. Whilst selling may seem daunting at first, the right approach can pay dividends in contributing to the growth of your business. To help you get started, we’ve provided an overview of how to sell retail products in a…

Wondering what salon reports you should be tracking within your business? When it comes to salon reporting, it can be difficult to know which data is the most valuable when it comes to improving the success of your business.

At Shortcuts we know all too well how competitive the hair and beauty salon industry can be, but we also know it’s still possible to make your salon unique to gain more clients. Investing time into making your salon unique is imperative for the success of your business. With so many options available, people need a reason to choose you.

Performance reviews can be daunting for your employees, as there is a lot of work required from management to ensure that they run smoothly and effectively. It can be difficult to know how to evaluate your salon staff, which is why we’ve compiled a list to help you structure every appraisal. Using Salon Software to Evaluate Your Staff Before we…

With so many barber and salon software options out there, it's difficult to know which one is right for your business.  It can also seem overwhelming to use your software to the best of its ability. For this reason, a question ‌we get asked frequently is ‘Is Shortcuts easy to use?’ We thought we would answer that question below and…

Imagine if you could reduce the number of no-shows you have, improve your client’s experience so they spend more and run your team more efficiently?

This is a guide on how to create the best strategic marketing plan for your hair salon and effectively market your business. With the best salon marketing ideas and social media, you can ensure that your company flourishes in the face of fierce competition.

Salon management can be complex and challenging. Managing staff, attracting new customers and running the day to day of the salon can be stressful, but it doesn't have to be. With these easy to implement steps, you will have a better understanding of how best to manage your salon.

If you need help with understanding why and how positive feedback can help your businesses, growth and reputation, our blog can help you with that. Giving you 4 reasons why reviews are important for your salon.

Opening up a nail salon is very exciting, however running it may be a bit complicated. You need to not only stay on top of your finances and bookings but also be able to give amazing customer service to have happy and loyal customers. We have broken down each of the most important tips you need to know in order…

Finding the right internal marketing strategy for your salon isnt easy. We have provided some useful tips on ways to make your salon stand out and increase your bookings.

SMS marketing is used a lot by salon owners, proving to be the most effective way of marketing. So you may be asking, How do I get started or what are the best way to do this? Look no further as we have written the most important tips to follow in order for you to ace SMS marketing.

Running a barbershop isn't easy, especially within a competitive market these days. To ensure your customers are always happy, you will need to have the strongest team that does not only know what they are doing but also offers the best customer service.

When you're running a busy salon, it can be easy for things to get in the way and let your customer service fall by the wayside. By setting up your salon to deliver the best service possible, it will help you stand out from competitors and avoid losing those precious clients. Here are some key things to consider.

When it comes down to it, the success of your salon depends on a strong team to keep the revenue flowing in and keep clients happy. However, we understand that for salon owners, salon recruitment can be a bit of a headache.