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You may want to sit down for this. The average salon loses between 10% - 25% of its client base every year. Ouch! That means, in two to three years time you could find yourself without 50% of your clientele. To combat this, the need to attract and retain new clients is greater than ever.

Making a lasting impression is one major way to cast your business into the success stratosphere. And we have a hot tip for you… One of the most essential tools in your marketing toolkit to craft this fab impression is email and SMS marketing.

At Woohoo Salon, we work hard and play hard. We expect a lot from our team, and we reward accordingly. My job is to mentor and motivate, and keep everyone else moving. People come to me for advice – whether it’s career advice, life advice, or just general support, I’m there for the team.

It seems like just yesterday we were raising our glasses to 2017. But the time has rolled around again to prepare for the festive season. Nervous? Don’t be – we’ve got your backs with this holiday season survival guide.

Getting started today will help ensure your marketing makes a big impact these holidays, and with some careful planning, your promotions will even continue to reap rewards into the New Year! Here’s some of our favourite ideas to help make this Christmas extra merry.

We know your time is valuable, and we want to help you as best we can as quick as we can. There are a few things we think you should know about the different departments at Shortcuts!

Since launching our most recent feature, the Cloud Appointment Book, we have received many questions about the future of Shortcuts and the Cloud, and we want to clear a few things up.

We all know there’s nothing like a great discount to motivate people to spend – but when we decided to hold a flash sale for our gift cards, we never would have guessed just how successful we would be.

We created our very own super-simple (seriously) email and SMS (yeah, you read that right) marketing feature which you can use to super-charge your marketing campaigns from now on.

Did you know every new client is worth about $530 per year? And that most salons bring in around 1100 new customers each year? Imagine if you could increase the number of new clients you bring in by just 10%. You can! Just follow these four simple steps.

The research is in and it shows your clients prefer online booking. Why then, are all salon owners not rushing to implement this tool in their businesses? If you are one of those salon owners clinging to the phone lines, read on.

As a salon owner and stylist, I spent years being frustrated at my lack of performance in building my business. I mean I was doing alright, but I couldn’t help feeling it should have been easier. It is possible to make things simpler if you just yourself one question.

Tired of the paper roll running out when you’re half way through printing a client’s receipt? Sick of fumbling around in front of impatient clients while the queue at your front desk grows? We have the answer. Introducing email receipts.

Seamless and business in the same sentence? If you’re a business owner, that probably sounds like sweet music. To many, it’s an elusive goal to successfully operate a seamless, functional business that boosts productivity and profit, while dialling down stress. But is it actually do-able?

As co-owners and managers of Halo Hair Body Beauty, it’s important that we get our formula for success just right. Our livelihoods depend on it. Like many successful salons, our approach and values are at the heart of our success. We are motivated, driven and genuine in our approach and beliefs, and this is something our staff respond to and…

Time – if you think about it is a very precious luxury yet most of us take it for granted every single day. We talk about time; we waste it, we disrespect it and we’re sometimes oblivious to the fact that we’ll one day run out of it. I believe this applies to everyone and every industry in the world.…

If you’re a smooth operator you know how to juggle competing priorities like a pro, without causing a hitch in how your business operates. If you feel like your business needs a primp and polish to help you get to smooth operation station, keep on reading.

Business partners, high achievers, and occasional mischief-makers, Jen and Sherie are a force to be reckoned with. We caught up with this dynamic duo for a chat about what makes them tick, and discovered a few little secrets along the way… What is your passion? Jen: There’s nothing that makes me happier than helping women with their self-confidence. Sometimes clients…