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How can you stand out from the crowd when your target audience is jumping between Snapchat and Instagram? It’s a head scratcher. Building a profile on multiple channels can chew up valuable time and can be unnecessarily expensive. So what can you do?

Is digital marketing critical to your salon success? Yes, yes and yes! You only need look around at everyone clinging to their smartphone as though it's a lifeline to know that technology is a must for your business. So how can you wow my clients using the latest tech?

Instagram’s new arrival is IGTV – an app that allows you to upload and watch long-form videos. These videos can be posted by anyone, from businesses, to your bestie, influencers, celebs, or any average Joe. And your salon, spa or barber business can totally leverage its power.

Retail sales have challenges affecting your salon both internally & externally. View the scenarios below and consider implementing some of these tips & tricks or create your own to combat your challenges with retail sales.

Want to sell more retail? Cultivating a sales-focused front desk team is a great place to start. Your front desk is one of the most important parts of your business, so what are the most effective ways to turn your front desk into a powerful retail sales force?

Does your content woo your would-be clients? Are you hanging out where they’ll find you? Do you say the right things to stay top of mind and tip of tongue? Here are six ways to ensure the content you’re creating converts to engaged clients.

Increasingly, forward-thinking businesses determined to overtake standards set by hospitality are introducing upfront payments to guarantee their clients a rapid and smooth close to their visit. Yet speed of departure is just one of four reasons why it’s high time you were upfront with your clients.

It’s your worst nightmare: a no-show. Shudder. They cost money, waste precious time, and means that other clients miss out on their preferred appointment slot for nothing. Wouldn’t it be super if you could eliminate flaky clients forever?

We have a little secret for you: marketing is about more than just playing around on Facebook. Don’t get us wrong, marketing is fun and it can also be simple once you’re in the know. If words like SEO send your head spinning, then sit down and let’s work through this together.

The holidays are coming. First comes Halloween, then Hanukkah, Christmas and, before you know it, we will all be counting down as the ball drops into the New Year. But let’s talk about everyone’s favorite day mixed in amongst the festive season: Black Friday.

This nifty feature is nothing new to Shortcuts, but it is one punchy little sucker for your business. There are so many pros to it that we’re just busting to tell you! Care to take a guess at what it is? Read on to find out.

Entitled, lazy, glued to their phones – millennials in the workplace get a bad rap. But how much of this criticism is justified and how much is just older generations struggling to understand the new wave of employees?

From viruses to internet scams, exploring the world wide web can seem like risky business! The good news is, it doesn't have to be. There are some simple steps you can take to ensure you and your business are protected.

Today’s clients have an appetite for all things mobile – and they want to do business with you on their terms. One of the smartest ways to attract new clients and keep your existing ones coming back for more is by serving them up all the modern conveniences they crave. Great service is about more than just a fantastic consultation;…

In today’s world, we are constantly distracted by hundreds of different messages. Whether it’s checking work emails or scrolling through your Facebook news feed, every spare moment is filled with stimulation. As a result, our attention spans becoming shorter, and we are becoming harder to connect with.

It’s that sinking feeling every salon owner can relate to – you’ve spotted a negative review about your business online. You could have the toughest skin in the business – but it still doesn’t change the fact that getting caught off-guard this way hurts!

If you think that your Shortcuts Point of Sale system is just for transactions, you can think again. Read on to learn some Point of Sale tips and tricks you might not already know about that are guaranteed to make your life easier!