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One of the joys of being alive in 2018 is how interconnected we are as a global community. From Sydney to Singapore, Brisbane to Berlin, the world wide web offers an instantaneous portal into other worlds, with more possibilities than we’ve ever dreamed of.

Are you ready to rock your holiday season sales targets? Before you dust off the same old displays that you had last year, here are some marketing ideas designed to help your gift cards fly off the shelves.

A brand story is the combination of a few things – how you present your business to the world through messages and actions, and how the world perceives you. Compelling branding is essential to your business, and a brand story is just the thing to help summarise everything you represent.

It is officially fall! Crisper air, changing leaves and clocks rolling back are upon us! But when was the last time you changed your passwords? Yeah, it’s probably been a while, but here’s your friendly reminder!

To start creating a framework for your social strategy, begin by getting to know the content pillars and choosing five or six content categories to cycle through. Here are 10 examples of content pillars that are applicable to the salon industry. Have a read, then take your pick!