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If I was given $1 every time I heard somebody say, “There are three important things in business: location, location, location...” I’d be a very rich man! But the reality is that today, the whole location, location thing is a load of rubbish!

Ever feel like your marketing is all effort, no reward? Do you spend hours dreaming up the perfect promo, only to discover that it falls completely flat with your clients? Don’t despair, we have some quick wins that will improve your results in no time at all!

It’s a cut-throat industry out there as gents around the world rediscover the allure of barber shops. Barber shops have become something of a man haven, if you will. So how can you revamp your humble shop to provide a relaxing atmosphere for your male guests?

The hustle and bustle of a thriving salon has many give away signs. There’s an array of laughter, excitement, relaxed bodies and smiling faces. There are stylists and therapists tending to both their regular and brand new clients, and there’s an unbelievable army of organized assistants ensuring the flow from check in to check out is as efficient and as…

How can you stand out from the crowd when your target audience is jumping between Snapchat and Instagram? It’s a head scratcher. Building a profile on multiple channels can chew up valuable time and can be unnecessarily expensive. So what can you do?