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Is digital marketing critical to your salon success? Yes, yes and yes! You only need look around at everyone clinging to their smartphone as though it's a lifeline to know that technology is a must for your business. So how can you wow my clients using the latest tech?

Instagram’s new arrival is IGTV – an app that allows you to upload and watch long-form videos. These videos can be posted by anyone, from businesses, to your bestie, influencers, celebs, or any average Joe. And your salon, spa or barber business can totally leverage its power.

Retail sales have challenges affecting your salon both internally & externally. View the scenarios below and consider implementing some of these tips & tricks or create your own to combat your challenges with retail sales.

Want to sell more retail? Cultivating a sales-focused front desk team is a great place to start. Your front desk is one of the most important parts of your business, so what are the most effective ways to turn your front desk into a powerful retail sales force?

Does your content woo your would-be clients? Are you hanging out where they’ll find you? Do you say the right things to stay top of mind and tip of tongue? Here are six ways to ensure the content you’re creating converts to engaged clients.